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Democracy works better when more people participate.

Polco
Creative Strategy, Content Development, Copywriting, Team Leadership

Everyone knows democracy works better when more people participate. In its own words, “Polco is dedicated to transforming how local governments, representatives, and community organizations interact with the communities they serve. We’re all about civic engagement and creatively bringing new and innovative technologies to the front lines of democracy.”

At the heart of Polco’s business is a digital platform that civic leaders and local residents can use to simplify how they communicate about timely issues. In the early stages of its growth, Polco needed to refine the way it was introducing itself to a broad array of potential customers, end users, supporters, and partners. I led a team at GoKart Labs to develop messaging segments, manage in-market testing, and create a concise hero video that could make the overall value proposition easier for people on all sides to understand and believe in.

Agency: GoKart Labs
Creative Partner: Rikshaw Films