Legacy brands can drive culture change from the inside out.

Purina
Brand Strategy, Creative & Content Development, Partnership Management

Pet adoption organizations across the country are continually fighting to overcome negative, under-informed perceptions of homeless pets. Alongside colleagues at Zeus Jones, I both led and contributed to a series of projects aimed at dispelling those misperceptions in collaboration with Purina’s established portfolio of brands.

My cumulative work for Purina included creative direction and video production, content strategy for several digital/social initiatives, partnership strategy with leading animal shelters, and direct support for live brand activations such as Purina’s pioneering Better With Pets Summit event. I also cultivated relationships with Purina’s internal innovation and research teams to help make their expert insights more visible in the everyday world of pet ownership.

Agency: Zeus Jones
Media/Production Partner: T Brand Studio
Photographer: Michael Brian